KELO-TV sponsors events center
January 15. 2014 12:02PM
Eventgoers picking up tickets at the Deny Sanford Premier Center when it opens this fall will do so at the KELO-TV box office.
The city of Sioux Falls announced Monday that the local CBS affiliate is the latest sponsor or the city’s events center, which also includes the convention center and arena.
The sponsorship package totals $800,000 over 10 years. In addition to the box office and four-story main lobby, KELO gets naming rights to the southeast entrance of the facility.
KELO also will be the exclusive marketing partner for broadcast and digital media.