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Committee wants to ‘brand’ city parks with logo
By By Jill Meier
Challenger editor

May 13. 2014 10:35AM
A citizen-appointed group is working to give the city parks in Brandon its own identity with its own logo.

Jon Jacobson, chairman of the Parks Advisory Committee, said the group believes it’s important for the parks department to have its own identity.

“We want to establish a brand that the citizens of Brandon and outside of Brandon can identify (the parks) with,” he said. “Everyone recognizes public works, the Chamber has a logo and the city does, too.”

The logo will largely be displayed on signage and park-related equipment and facilities.

Jacobson said the group, which was formed in December 2011, began discussing the idea late last year. The committee turned to a Sioux Falls ad agency, Fresh Produce, and Brandon native Mike Hart, to come up with designs for the park logo. Recently, the seven-member Park Advisory Committee narrowed the logo selection down to three.

Now, the Parks Advisory Committee is seeking the public’s input.

Residents can email on their choice of logo. Residents can also cast their vote for one of three park logo designs via the Brandon Valley
Challenger website’s online poll. The Challenger website is

The three logos can be viewed on the city's website, (click on Parks Department) or at the photo gallery.

Ward 1 Alderwoman Barb Fish, who is also the City Council liaison to the Parks Committee, said until discussions started on the logo late last year, she hadn’t thought about the parks department having its own identity.
“But I think it’s a good idea,” she said. “We need to be pro-active in our planning, and this will be a good identifier for the parks, because people are visual.”

Fish said all three of the logos designed by Fresh Produce are “very cool. They picked up the highlights of Brandon and incorporated them into the signage,” she said.

In the last 10 years, Jacobson said the city park system has evolved greatly, citing the additions at the tennis complex, a new soccer complex, hockey rink, new playground equipment and additional neighborhood parks.

“This is just part of becoming a more modern community,” Jacobson said. “And with this brand recognition, hopefully in the end we’ll be more successful in our private and public fundraising.”

Logo A See all three logos in the photo gallery or go to the city website, (click on the parks department link). Vote for one of the three logos by emailing or cast your vote on's online poll.

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