Highway Patrol to be ‘out in force’ in July 4 safety campaign
July 03. 2013 9:13AM
PIERRE, S.D. – South Dakota’s Highway Patrol will be out in force on the Fourth of July with a high-visibility campaign to emphasize safe travel during the holiday weekend.
The day-long saturation patrol will involve virtually all uniformed troopers. It is part of the Highway Patrol’s summer-long safe-travel campaign, “Obey the Sign and Avoid the Fine.’’
“The Fourth of July holiday period is one of the busiest of the year for travel on state highways,’’ says Col. Craig Price, superintendent of the Highway Patrol. “Putting as many troopers on the road as possible raises public awareness of the need to make safe travel choices. That means wearing seatbelts, following speed limits and other rules of the road, avoiding distractions and having a sober driver every trip.’’
“Obey the Sign and Avoid the Fine’’ is a campaign to reduce highway crashes and increase safety on South Dakota’s roadways. Office of Highway Safety statistics show that speeding, impaired driving and other hazardous moving violations are major contributors to crashes, injuries and deaths on state highways.
While speed and alcohol are the top targets for the enforcement campaign, troopers will be enforcing all other traffic laws.
In addition to enforcement, the summer safety campaign is using social media for public education and has partnered with the State Department of Transportation for permanent and portable message boards with safe-driving messages on the interstates and other high-traffic areas in South Dakota.