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‘Freezin’ for a Reason’ returns to Brandon for 4th year
50-plus to take plunge for Special Olympics Saturday
By By Jill Meier
Challenger editor

January 23. 2014 10:53AM
They’ve taken the leap for a good cause three times before, and they’re going to do it again this Saturday at the fourth annual Brandon Valley Polar Plunge. Registration gets underway at 11 a.m. and the plunging begins at 12 noon on the north side of the high school.

As of late last week, 53 jumpers had registered for Saturday’s Polar Plunge.

However, Brandon Valley Special Olympics coach Scott Carroll is hoping for more “plungers” to sign up yet this week.

So, what keeps folks coming back to jump into a Dumpster filled with cold water?
Carroll believes the leapers keep coming back because of the program it supports, Special Olympics.

“I think a lot of them see how much these kids care and do for everyone that people want to give back,” he said.

And indeed, they have given back, with more than $60,000 generated from the last three Polar Plunges combined.

“We are happy with whatever the end total is,” Carroll said. “Any little bit helps and gives the kids things that all other athletes get throughout their playing days. I just think it’s great that people keep coming back and doing this, and that is the most important thing for me and for the Special Olympic athletes.”

Funds raised from the Polar Plunge typically go toward gear for the kids (sweatshirts, sweatpants, bags, etc), Carroll said. The money also helps with travel expenses to state Special Olympics events.

Fifty percent of the proceeds raised from the BV Polar Plunge are directed to the local Special Olympics program; the remaining half goes to Special Olympics of South Dakota.

While much of the fun is seeing the expressions of the jumpers as they exit the winter-chilled water, the costumes the participants come in to take the plunge are of equal highlight.

“Costumes are encouraged and often the hit of the show, as well as watching everyone’s face as they come out of the ice water,” Carroll said.

But if you don’t have the nerve to jump in a Dumpster of chilled water, there’s another opportunity to get involved with the Polar Plunge, Carroll said. “Too Chicken” participants can register online to raise funds for the cause.

There are also incentive prizes for all “plungers” and “too chicken” participants.

And once again, 212º The Boiling Point in Brandon will host the post-Polar Plunge party where a video of the event will be shown.
What: 4th annual Brandon Valley Polar Plunge

When: 11 a.m. registration; Noon Plunge start

Where: BVHS parking lot (north side of building)

To learn more: To learn more or to register for the fourth annual Brandon Valley Polar Plunge, which benefits Special Olympics programs in Brandon Valley and throughout South Dakota, call 331-4117 or email or log onto

Malle Stephens (left) and Val Peltier react to the chilly water they plunged into at last year's Polar Plunge in Brandon. The event returns to the city Saturday, with the plunging beginning at 12 noon. Challenger file photo

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